The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

These aren’t just strategies for survival—they're the building blocks for creating programs that thrive in an increasingly complex landscape.

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Small businesses don't need large budgets to try more than one marketing strategy. Before you commit to your pricing strategy, test different prices in different markets if you have a national or ...

Ford Motor Co. reported a 16% gain in May sales, completing a streak of sales surges this year. Ford's strongest sellers were ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to ...

Commercial directors of large companies responsible for achieving growth targets, such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief Marketing Officers, and Chief Strategy ...

Consider factors like pricing, usability ... Continuously monitor AI marketing strategies against your established KPIs to track progress and uncover areas for improvement. Gather feedback ...