Common examples include option packages on new cars, value meals at restaurants and cable TV channel plans. Pursuing a bundle pricing strategy allows you to increase your profit by giving ...

While dynamic pricing is a feasible option for many industries, it can present significant challenges for restaurants. Last ...

It’s a rainy Friday night. Eager fans are waiting for cabs to go home after a concert. All the rideshare apps have kept their ...

Pricing is more than just a number—it’s a psychological trigger that shapes how customers perceive your value. Many entrepreneurs, freelancers, and business owners struggle with setting prices that ...

Airlines appear to be charging individual passengers more than groups for seats on identical flights. But is it new?

Although companies often look for... Pricing Strategy Examples. Starting a new business or launching a new product or service... Alternately, the business might sell different versions of a ...

Discover how real-time airline retailing, dynamic pricing, and personalization are transforming revenue strategies for ...

As investment in GenAI is ramping up at an impressive rate, a four-step approach to defining GenAI use cases can help drive ...

Drug pricing and reimbursement constraints are a major concern for the pharmaceutical industry. In order to balance ...

As an example, it drove a 30 per cent increase ... I developed a flexible pricing strategy that accurately reflected the varying levels of value different customers derived from the software ...

In signing an executive order aimed at reducing U.S. drug prices, President Donald Trump said some prices would be cut in ...

Discussion around international reference pricing (IRP) is intensifying as policymakers search for ways to address persistently high prescription drug costs in the United States. With news of the ...