James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new 30-second TV spot set to begin airing Monday ...

Priceline.com has become well-known for two things: Campy ads featuring William Shatner and auction-like bidding. The first was killed off four years ago, when Shatner's "Negotiator" character ...

The Priceline Negotiator, who showed his audience how to save up to 60% on name-your-own-price travel deals, recently died while rescuing a bus filled with potential customers. His last words were ...

William Shatner is back in Priceline ads, starting Thursday. Priceline is bringing back popular pitchman William Shatner in a new television ad, seven months after "killing" his character in a bus ...

Alas, the latter of those great love stories has seemingly drawn to a close. Priceline and The Negotiator have announced that they will once again be parting ways, Tnooz reports. Here's a look ...

Cuoco appeared in her first-ever Priceline campaign in 2013 alongside 'Priceline Negotiator,' William Shatner, 91. She played the Star Trek alum's daughter who is well versed in the art of deal ...