At Christian Dior, Maria Grazia Chiuri worked to turn a legacy house into a home. She had, after all, come from Rome, where ...

The Hudson's Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer's name, coat of arms and iconic ...

Slogan t-shirts are having a moment, but how powerful really are they? - Everyone from Pedro Pascal to Harrison Dickinson is ...

Brand recognition refers to how well consumers recognize a particular company and its products vs ... recognition come in such forms as logos, slogans, and jingles. Building and maintaining ...

The word around town is about “SWB Mowing,” a lawn care business started by best friends Galvyn Wallace ... Their mission is simple: to help anyone who needs it. And their slogan sums it up perfectly: ...

accusing the ride-hailing platform of misappropriating and altering one of the team’s popular slogans in a recent advertisement promoting its bike-taxi service. According to a report by the Mint, the ...

But the DJs move got us thinking: which company slogans have really worked ... “A hard earned thirst needs a big cold beer and the best cold beer is Vic” – Victoria Bitter This ad of ...

Granted, Fenix’ in-house logistics expertise could well see this cost come down once the company has tinkered under the hood of the project. "We haul iron ore on public roads 500km, whereas Robe Mesa ...

One of the critical ingredients to a successful and lasting business is branding, which is when marketing elements like logos and taglines are implemented to differentiate a company from its ...

The best slogan in the world won't help your business if it's already trademarked. The first place to search for trademarked slogans is the federal government's database, but it shouldn't be the last.