Pink wasn’t considered the color for girls until the 1940s. That probably comes as a surprise to anyone who’s walked into the girls’ section of a clothing store lately, but it didn’t use ...

In the 1940s manufacturers settled on pink for girls and blue for boys, so Baby Boomers were raised with wearing the two colors. But that wasn’t the end of the story.

Blue is for boys and pink is for girls, we're told. But do these gender norms reflect some inherent biological difference between the sexes, or are they culturally constructed? It depends on whom ...

“As girls grow older, their taste for pink changes,” she says. “Usually, their tastes change to purple. ©JeongMee Yoon ...

In children's clothing, the unisex trend brought turtlenecks, overalls ... and a rejection of pink. Paoletti reports that, from 1976 to 1978, "Sears catalogs carried no pink clothing for toddlers ...

Girls get T-shirt slogans about sweetness, cupcakes, daydreams, and best friends. Boys have clothing emblazoned with text and imagery related to champions, airplanes, superheroes, and toughness.

JeongMee Yoon’s “The Pink and Blue Project” began when her 5-year-old daughter wanted to wear and play with exclusively pink clothing and toys.

Frustrated with the clothing choices for girls at major retailers, ten “mompreneurs” have banded together, offering more options for what it means to be a girl.

It’s enough that girls must have pink clothing, pink bedrooms, and glittery pink cell phones. It’s enough that girls are taught to recite “pink” as their favorite color. It’s enough that ...

The pants mock me. I usually keep this pair hidden -- underneath my 18-month-old son's jeans and sweats, under the hand-me-down khakis with the embroidered hearts on the butt. But today the pants ...