Another successful example of animation synergising with ... producing animations for businesses in pharma marketing as well as a wide range of other industries. Dr Takhar can be contacted via ...

For example, a pharma company launching a new migraine ... the pharma industry faces strict FDA guidelines for social media marketing. Brands must ensure transparency, accuracy, and compliance ...

From our perspective of helping pharmaceutical marketers in HCP marketing, we see AI becoming more a part of the transactional aspects of what pharmaceutical marketers do. For example, segmentation.

Take, for example, the rules governed by the U.S ... The saga of Purdue Pharma's marketing of OxyContin stands as a stark reminder of this. Accused of aggressive promotion strategies, Purdue ...

For example, marketers would know not to drop ... This improves customer loyalty and retention. In pharmaceutical marketing, a well-managed omnichannel strategy can improve the prescribing ...

AI, by way of example, has been widely available for about five years ... the same massive and fundamental transformation as healthcare, generally, or pharmaceutical marketing, specifically. In fact, ...

Examples given of pharma brands using this approach include ... “position therapies within the ‘selective marketing’ mindset; clarify value beyond cost; and leverage behavioral insights.” ...

The white-hot title of author and physician Ben Goldacre’s 2012 book Bad Pharma: How Medicine Is Broken, and How We Can Fix It says it all. Bristling with outrageous examples of slanted or suppressed ...

In a column for Econsultancy earlier this month, Littleton pointed out some good examples of pharma companies using social media. She highlighted GlaxoSmithKline’s Twitter account, which focuses ...

The Trends That Will Shape Pharma Marketing In 2025. Tenuta emphasizes the importance of embracing AI as an innovation and highlights specific examples of how AI is being used to improve efficiency ...

The example above illustrates the power of ... can be marketed and what claims can be made. The future of pharmaceutical marketing is unequivocally multicultural. As markets continue to diversify ...

Pharmaceutical market research analysis (PMRA) can validate a product's potential reach and market penetration capabilities. Investors use it to put a value on drug-making companies and their ...