Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

Having said all these things, I also acknowledge that, despite being in an extremely competitive and difficult pharmaceutical market, there are still many very good examples of marketing to celebrate.

Another successful example of animation synergising with ... producing animations for businesses in pharma marketing as well as a wide range of other industries. Dr Takhar can be contacted via ...

For example, a pharma company launching a new migraine ... the pharma industry faces strict FDA guidelines for social media marketing. Brands must ensure transparency, accuracy, and compliance ...

From our perspective of helping pharmaceutical marketers in HCP marketing, we see AI becoming more a part of the transactional aspects of what pharmaceutical marketers do. For example, segmentation.

Take, for example, the rules governed by the U.S ... The saga of Purdue Pharma's marketing of OxyContin stands as a stark reminder of this. Accused of aggressive promotion strategies, Purdue ...

For example, marketers would know not to drop ... This improves customer loyalty and retention. In pharmaceutical marketing, a well-managed omnichannel strategy can improve the prescribing ...

AI, by way of example, has been widely available for about five years ... the same massive and fundamental transformation as healthcare, generally, or pharmaceutical marketing, specifically. In fact, ...

The example above illustrates the power of ... can be marketed and what claims can be made. The future of pharmaceutical marketing is unequivocally multicultural. As markets continue to diversify ...

Drug commercialization is a labor-intensive and expensive process. An AI-powered startup called Odaia is looking to change that by providing real-time data analysis. The company said it raised $25 ...

Here is a timeline tracing the various attempts to curb unethical marketing of pharmaceutical products: 1981– International Federation of Pharmaceutical Manufacturers & Associations’ (IFPMA ...