The massive sum spent by AbbVie, the maker of the mega blockbuster anti-inflammatory drug Humira, is the most a pharmaceutical company has spent on marketing to doctors since such data became ...

Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of the population, the increased prevalence of chronic disease and the growing ...

A Philadelphia founder has been using artificial intelligence for life sciences materials since 2015, long before the ...

The Fast Company Executive Board is a private ... who share their insights with our audience. BY Maria Alonso Pharmaceutical marketing has long been a highly regulated, data-driven industry ...

In pharmaceutical marketing, this means emphasizing patient benefits ... Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more. In a world ...

He is a recognised author, speaker and industry advisor on content marketing, communications and digital innovation, having worked with many of the world’s leading pharmaceutical companies and ...

Often, pharmaceutical marketing teams focus on their product ... That brand is more than just a logo - it’s your company’s reputation. It’s what people remember about your business when ...

Hastings will lead the company's marketing strategy, brand development, and communication initiatives to further Aurora Pharmaceutical's commitment to providing innovative solutions for animal ...