I've had the opportunity to speak with so many insightful KOLs this year, many within the pharmaceutical marketing space. With 2025 rapidly approaching, I've compiled insights from various video ...

BY Maria Alonso Pharmaceutical marketing has long been a highly regulated, data-driven industry focused on reaching health care professionals and consumers through traditional channels like TV ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

Mary Gui says she's always had a passion for fashion. The world of pharmaceutical marketing, where she worked full-time, was far from it. So she decided to leave her job, launching a fashion blog ...

The key is to understand what information is stored and what is easily retrieved. In pharmaceutical marketing, this means emphasizing patient benefits, simplifying complex drug mechanisms and creating ...

A Philadelphia founder has been using artificial intelligence for life sciences materials since 2015, long before the ...

The UCPMP was introduced in March last year with an objective to bring about transparency and ensure ethical conduct in the ...

Dublin, June 26, 2024 (GLOBE NEWSWIRE) -- The "Global Pharmaceutical Marketing Market by Category (Conference Marketing, PPC Advertising, Print Advertising), Distribution (Generic Drug Marketing ...

“Each year, the APEX Awards recognize the groundbreaking efforts that shape the future of pharmaceutical marketing,” said Brian Haug, executive vice president, of Healthcare & Industry ...

STAT News Video - Video How consumer data and medical records are used to bolster pharmaceutical marketing Posted: April 26, 2025 | Last updated: April 26, 2025 To the outside world and its ...