That’s the takeaway from the first MM+M/Publicis Health Pharma Marketing Transformation Survey, which assessed the extent to which in-house pharma marketers have been able to capitalize on that heavy ...

A Philadelphia founder has been using artificial intelligence for life sciences materials since 2015, long before the ...

The UCPMP was introduced in March last year with an objective to bring about transparency and ensure ethical conduct in the ...

I've had the opportunity to speak with so many insightful KOLs this year, many within the pharmaceutical marketing space. With 2025 rapidly approaching, I've compiled insights from various video ...

BY Maria Alonso Pharmaceutical marketing has long been a highly regulated, data-driven industry focused on reaching health care professionals and consumers through traditional channels like TV ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

The awards program recognizes healthcare's best advertising, marketing, promotion and communication campaigns.

Dublin, June 26, 2024 (GLOBE NEWSWIRE) -- The "Global Pharmaceutical Marketing Market by Category (Conference Marketing, PPC Advertising, Print Advertising), Distribution (Generic Drug Marketing ...

STAT News Video - Video How consumer data and medical records are used to bolster pharmaceutical marketing Posted: April 26, 2025 | Last updated: April 26, 2025 To the outside world and its ...

Mary Gui says she's always had a passion for fashion. The world of pharmaceutical marketing, where she worked full-time, was far from it. So she decided to leave her job, launching a fashion blog ...

“Each year, the APEX Awards recognize the groundbreaking efforts that shape the future of pharmaceutical marketing,” said Brian Haug, executive vice president, of Healthcare & Industry ...

The massive sum spent by AbbVie, the maker of the mega blockbuster anti-inflammatory drug Humira, is the most a pharmaceutical company has spent on marketing to doctors since such data became ...