Dubey: Starting off, DTC ads are a big part of the mix for patient marketing, especially for any pharma company. And it is one of those situations where you see a tangible return on investment. It is ...

Ajanta Pharma Ltd. operates as a specialty pharmaceutical formulation company, which engages in the development, manufacture and marketing of pharmaceutical products in domestic and international ...

Pharmaceutical companies claim their profits are necessary for vital medical research, but it’s public investment that funds the research before private firms gobble up the benefits through ...

Aurobindo Pharma stated that company is dedicated to working closely with the USFDA and improving its compliance on an ongoing basis. From January 22 to February 2, 2024, the USFDA inspected Unit ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and personalized experiences. The Fast Company Executive Board is a private ...