Although Packard did not use the term "subliminal advertising," he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post ...

I remember my first court appearance as young female attorney at Queens County Supreme Court, in New York. I had to argue ...

This study focuses on Sina Weibo as the research platform, constructing a corpus of Traditional Chinese Medicine (TCM) marketing content spanning 2019-2024. By integrating four analytical ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

From emotional branding to scarcity tactics, these 25 marketing techniques reveal the strategies businesses use to capture attention, build loyalty, and drive sales. Whether you're a creator, ...

Andrew Beattie was part of the original editorial team at Investopedia and has spent twenty years writing on a diverse range of financial topics including business, investing, personal finance ...

Having spent over 15 years in multicultural advertising and brand strategy, I’ve seen how the art of persuasion has shifted. Today’s audiences are informed, skeptical and values-driven.

to include other advertising techniques and digital marketing practices that have become prevalent in the past few years since the International Code of Marketing of Breastmilk Substitutes of 1981 ...

The retired emergency medicine specialist discusses the controversial, man-made medical drug that was developed in clinical settings, but has now evolved into a dangerous recreational drug.