Disinformation campaigns are using AI to tell false but compelling stories. AI tools are also helping counter the campaigns ...

From emotional appeals to loaded language, propaganda uses powerful techniques to influence opinion and control narratives. This video breaks down 29 of the most common methods used in media, politics ...

I remember my first court appearance as young female attorney at Queens County Supreme Court, in New York. I had to argue ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

The retired emergency medicine specialist discusses the controversial, man-made medical drug that was developed in clinical settings, but has now evolved into a dangerous recreational drug.

These fundamental principles of persuasive advertising not only boost short-term sales but also help build a strong customer base and a positive brand image in the long run. Techniques for crafting ...

While these techniques are essential for effective ... These challenges highlight the ongoing struggle to balance the persuasive power of advertising with the need to maintain ethical integrity.

This narrative persuasion leads to greater recall and a deeper emotional impact, influencing consumer attitudes and decisions. Emotional appeals are a cornerstone of advertising strategies.

From navigating hybrid work to unifying teams around a new idea, these persuasive techniques will help ... and leading an independent advertising agency. Now, as the CEO of a 150-person content ...