PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola ...

Perhaps one of the most nostalgic ad campaigns stretching back to the 1970s, The Pepsi Challenge is still alive and well and coming to Cincinnati.

PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is between Pepsi Zero Sugar and Coke Zero Sugar, in an attempt to “prove” that ...

Pepsi is bringing back its legendary Pepsi Challenge marketing campaign. The soda powerhouse is traveling the country making pit stops and inviting cola drinkers to sample Pepsi Zero Sugar and ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their ...

PepsiCo is bringing The Pepsi Challenge to Coca-Cola's backyard, as they are holding the event this weekend in Atlanta. Starting Thursday (Have a Coke Day) and running all the way until Sunday ...

“When Pepsi entered the market in 1898, initially branded as Brad’s Drink, it faced the challenge of competing against Coca-Cola’s established presence,” Donna Wertalik, professor of ...

The company has revived the iconic Pepsi Challenge — a marketing campaign that helped close the gap with Coca-Cola in the 1980s. This time, pop-up taste tests across US cities pit Pepsi Zero ...

Nicovald‬ ‪@sigils‬ ‪@BiffleWiffle‬ & ‪@Henwy‬ play HIGHER or LOWER from Google search results! 🔔 SUBSCRIBE: / @regulars 📌 MEET THE REGULARS: ➡️Biffle: / bifflewiffle ➡️Henwy: / henwy ➡️Nicovald: / ...

Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste test. The skirmish arrived in the Peac ...

Pepsi said it revived the national taste-test for the Challenge’s 50th anniversary. No surprise, the brand said so far 100% of the markets tested have favored Pepsi Zero. The tour runs through ...