To highlight the zero line, the new logo uses black font and a black border, a nod to Pepsi Zero’s black can and label. The border also helps make the logo the defined center of the company’s ...

This week, we learned that the purplish-red canned beverage (see, even its label contains an enigma!) had joined Pepsi to become the nation’s second-best-selling soda, behind category-dominating ...

PepsiCo cuts annual sales growth target ... while opting for cheaper private-label brands. The company, whose brands include Mountain Dew, 7up and Lays, now expects organic sales to grow in ...