Aligning a celebrity to your target market increases aspiration for that product and often results in luxuries becoming necessities. Although on paper not a natural bedfellow, Mic ...

New Bern is not that town. Founded in 1710, this charming waterfront gem sits at the confluence of the Neuse and Trent rivers, making it one of North Carolina’s oldest cities. And boy, does it wear ...

Founded in 1710 by Swiss and German settlers (who must have been shocked by their first Carolina summer), New Bern offers treasure hunters a trifecta of delights: historical significance, ...

An award-winning director, he created ads for brands like Diet Pepsi (starring Michael J. Fox) by bringing a Hollywood sensibility to the small screen.

Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, ...

Campa Cola's revival shows how pricing can impact Indian consumers' mindset and helps the companies to disrupt the markets ...

The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

Then there was the aftermath of Dasani’s “initial launch” in the U.K. In March of 2004, major British news corporations began ...

Zachariah Yinger's properties in Alton, Illinois, face uncertainty as his LLC is under involuntary dissolution due to ...

Subway's latest limited-time item — Doritos Footlong Nachos — is drawing ridicule online, with customers calling it 'sad' and 'embarrassing.' Launched Thursday across US locations, the $5 snack ...

Maya, the country’s leading digital bank, teamed up with Pepsi-Cola Products Philippines Inc. (PCPPI) to launch a digital ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...