U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from industry tracker Beverage Digest, but Pepsi’s volume, including for Diet ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, ...

Last week, when Pepsi took a swipe at Coca-Cola’s half-time campaign with a cheeky frontpage ad while also bringing back its popular tagline ‘yeh dil maange more’, it took consumers back to ...

As the star of the beverage brand's latest Pepsi-Cola Soda Shop advertisement, the "Treat Me" triple threat steps into a modern take on Footloose, as she performs the musical's title track in a ...

This campaign is all about celebrating that authenticity and reminding everyone why Pepsi continues to be the ultimate cola choice," said Usman Shahid, marketing director for carbonated soft ...