The cricketing world is abuzz with excitement as the Indian Premier League (IPL) 2025 season is just around the corner. Royal ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

She then teased that her boss “better be careful” before referring to an allegation from DeuxMoi two months before that ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Here are the close games the Campaign team is monitoring on the back end: Round 1, Game 1 Back to the Start by Chipotle and ...

PepsiCo acquired prebiotic soda brand Poppi for $1.65 billion March 17. A move Olivia Munn is happy about: “After my very ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

President Donald Trump announced he will release 80,000 pages of unredacted federal files Tuesday afternoon about the assassination of President John F. Kennedy.

This news follows several recent viral moments for Poppi, including its Super Bowl commercial, merchandise collaboration with ...

The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...