These shops might seem homogenous, as if they all carry the exact same coral-colored rompers and flowy maxi dresses. Look a little closer, though, and you might be surprised by what you find.

In a fast-moving world of mass production and synthetic fixes, three Waco small businesses — Penelope Pickers Vintage, Cottontail Jones and Granddaddy Willow — are choosing a more mindful path.