with one customer pointing out they like that these are “they’re real pants” instead of leggings, which is what the brand is best known for. Shoppers say they run slightly large, so you might want to ...

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

Meghan Markle wore a white button-down shirt and straight-leg jeans in an Instagram Reel announcing As Ever. The Duchess of ...

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Over the years the red, yellow and blue supersuit has gained an unlikely fashion following, beloved by everyone from Jeremy ...

A FAMILY-run business is closing its doors after 115 years of trading in Leicestershire and Loughborough. The Irish Clothing ...

Hot off his gonzo press tour for the Bob Dylan biopic A Complete Unknown, Timothée Chalamet is currently cooling his heels in ...

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...

How New Balance, The Gap and others made gains with Gen Z buyers.

Mark Kolski, who admitted he doesn’t own the trademark to “As Ever,” said he would not be changing the name of his company ...

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand.

High streets have been hit by a spate of shop closures this month, with WHSmith and Dobbies at the forefront of the exodus.