U.S. businesses can now jumpstart their online marketing with $500 in Google Ads credit through DiscoverMyBusiness.

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Wix Email Marketing offers an intuitive and integrated solution for basic email campaigns, but lacks advanced features found in dedicated platforms.

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an advertising 'scheme.' ...

Many WNBA players have publicly stated that revenue-sharing will be a crucial point in upcoming negotiations, though it is still unclear whether they are seeking a 50-50 split with the league. The ...

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Vanessa Voss, 42, purchased a Cybertruck last year to help advertise her business. Now, she's receiving threats and worried ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

Jennifer Gilkie heads system-wide communication and marketing strategy and initiatives across Dartmouth Health, responsible for brand reputation and recognition, marketing, and paid and earned media ...

Publishers Clearing House, famous for its big checks and sweepstakes, files for Chapter 11 bankruptcy as it shifts to digital ...

But is it a good idea to tap your home equity to pay off your tax bill? Here's what the experts say. Borrowing from your home ...

Stay ahead in the digital marketplace with essential marketing strategies for online retailers in 2025 that drive conversions ...