In its first year of broadcasting the Indianapolis 500, Fox Sports managed to assemble the biggest television audience for ...

Paid advertising is vital in today’s digital marketplace for improving traffic, conversions, and brand recognition. However, running advertisements is only half the fight. Tracking the appropriate ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

A federal Crown corporation paid more than $330,000 to an outside marketing firm to rebrand a planned passenger rail project ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly from interest to purchase.

Documents detail how the Crown corporation, concerned about disinterest in a high-frequency rail corridor, decided to change ...

Madhavan Sekar has been elevated to Head of Marketing for Amazon Pay at Amazon. He shared the news of his promotion through a ...

A CBS News Confirmed analysis of a dozen skincare influencers' accounts found that many featured ingredients not suitable for ...

I was told by someone familiar with marketing plans in a key overseas market that there are now no plans to do paid marketing for Marathon at all. I don’t know if those plans were affected by ...

In a world where there are 25 minutes of previews before every movie, here's why studios pay millions to secure a spot in ...