An upcoming Optimus Prime toy homages a forgotten Japanese Transformers collectible, giving the Autobot leader a strikingly dark color scheme.

The Transformers Optimus Prime Blaster in robot mode. Hasbro The blaster, built in collaboration with Nerf, is part of a new line of Hasbro tie-in toys for Transformers: Rise of the Beasts.

Newly unveiled Transformers toys see Optimus Prime transforming into ape-themed bears, with one of these blending in with a camo color scheme.

Fast forward 35 years, and that Transformers toy magic has been significantly leveled up. Enter the Robosen auto-converting Optimus Prime robot! Featuring 27 servo motors, controlled by 60 microchips, ...

The death of heroic Autobot leader Optimus Prime proved so traumatic to a generation of young viewers that toy company Hasbro scrambled to rescue Duke from a similar fate in “G.I. Joe: The Movie ...

Optimus Prime is by far the most popular Transformer to ever be created, and you can own this robot version for the low price of US$699.

Transformers Toys Come Full Circle With Optimus Prime, Not Megatron, Now Turning Into a Nerf Blaster Has the Autobot leader finally realized how useless turning into a tractor trailer really is?

The original "Transformers" Optimus Prime toy was released in 1984, alongside the premiere of the Western adaptation of the animated series.

Japan's proposal for a moon rover is "more than meets the eye." A new model of JAXA's Lunar Cruiser replicates the Toyota transport and can turn into Optimus Prime.

Robosen's pricey Elite Optimus Prime reacts to your voice or phone to transform all by itself.

Robosen's pricey Elite Optimus Prime reacts to your voice or phone to transform all by itself.