Wieden + Kennedy’s efforts there extend far beyond the print and video ad campaigns. As Old Spice’s “digital agency of record,” it manages the Facebook page, Twitter feed and extremely ...

The guys who star in new Old Spice ads are having a crazy hair day, but for them, it's turning out to be crazy good. Watch the ads in the video above. Old Spice claims its hair "gets results," but ...

Old Spice is no newcomer to quirky marketing tactics, but the paper blazer may be its most unique stunt yet. The goal here is clearly to stir up some earned media as the blazer surprises GQ readers, a ...

Beyond the classic Old Spice character, the brand is known for its quirky marketing tactics. In 2018, it ran a unique pull-out print ad in GQ magazine. The ad transformed into an adult-sized paper ...

Old Spice has scored yet another viral hit, this time with an interactive video that lets you command Terry Crews' impressive brawn and strike up some "muscle music." The ad, which features the ...

In a pair of new ads, Old Spice (represented by Terry Crews) is too powerful to be contained in its own commercial, and instead hijacks spots from sibling brands, Charmin and Bounty. Once again ...

Are you a print subscriber? Activate your account. By Garett Sloane - 1 day 19 hours ago By Gillian Follett - 1 day 19 hours ago By Tim Nudd - 1 day 22 hours ago By Ad Age Staff - 1 day 22 hours ...

And Lady Gaga had nothing to do with it. Old Spice took its popular television ad campaign featuring a bare-chested, sultry-voiced, over-the-top ladies man and brought it to YouTube. Here's the ...

My girlfriend left me for the Old Spice guy In this alternate-reality spoof ... Like the original, the ad opens with a shower scene, then segues inexplicably to a goat on a boat, closing with ...

The Old Spice man on a horse is back, and this time he is on a motorcycle -- still shirtless and showing plenty of bravado and humor. The Procter & Gamble Co. brand of deodorant, body wash and ...