The question isn't should you be doing marketing mix analysis ... Cost is often the preeminent consideration, but it's not the only one. Let's consider the pros and cons of in-house implementations.

As a two-part look is taken at this issue, with the pros and cons looked at more closely in ... excitement and a little nostalgia in a student from decades ago.

Here, I'll share the three methods—each sequentially more complex, but also more accurate—and the pros and cons of each. Method One: Single-Touch Attribution There's a misguided notion that marketing ...

However, on the other side of the coin, generic vitamins are produced by companies that follow the same regulations as major brands but may not be as well known or have large marketing budgets ...

Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...