Ferrari have finally proceeded to changing their Formula One logo, as a result of the controversy regarding their current one. As reported by several media earlier this year, there were some ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.

Sebastian Vettel in the revamped Scuderi Ferrari branding, featuring the Mission Winnow logo.Credit: Marco Ugarte/AP The investigation, just a month out from the Melbourne Grand Prix, comes as the ...