Joost believes that with that focus, Nintendo will price the Switch 2 at $399. "It represents a critical psychological threshold that balances premium hardware aspirations against mainstream market accessibility," he writes.

Direct will reveal more about the Switch 2, with demand depending on the event's response, says president Furukawa.

An analyst predicts that Nintendo will price the Switch 2 at $399, a sweet spot for the highly-anticipated handheld console.