South Carolina great A'ja Wilson's new Nike signature shoes sell out in minutes. Her father Roscoe Wilson says the success of ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

LEGO and Nike are collaborating to drop exclusive merch and to hold immersive experiences in cities around the world this ...

Nike and the LEGO Group are teaming up for a global multi-year partnership launching this summer, combining sport and ...

COLUMBIA — A'ja Wilson's Nike signature shoe sold out in less than five minutes. Everyone wanted the former South Carolina women's basketball ... Then getting them to kids, kids who need them ...

It’s a brick built world out there as LEGO is back with a new selection of construction sets including a new collab set with ...

Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed ...

Dominique Waters created the Akron Sneaker Academy in 2024 to introduce youth to STEM careers in the Rubber City.

Stephen Curry reflects on his years-long relationship with Under Armour. The athlete explained what attracted him to Under ...

Going into the 2025 baseball season, St. John Bosco was hardly on anyone’s mind as a potential Southern Section Division 1 ...

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A'ja Wilson's first signature shoe has been a hit among all basketball fans, and her father is making bold claims about her ...