Of course, many WNBA stars have lucrative sneaker deals. Three-time WNBA champion Breanna Stewart plays in her signature ...

ESPN hands out silverware for the best and worst of the season. No prizes for guessing who hogs the headlines.

Laredo invested $90,000 in PONY youth baseball and is preparing to open the new Buena Vista Sports Complex, aiming to boost ...

Chastain was national freshman of the year in her one season at Cal, but she is remembered for one World Cup moment, leading ...

It might only be a matter of time before Barcelona announce a bumper new renewal for Lamine Yamal.The Spaniard is poised to ...

Worn by Zinedine Zidane and Diego Maradona, the adidas Copa Mundial is the most iconic football boot ever created and is the ...

And this year, the only thing Scottie Scheffler locked up at the PGA Championship was that giant Wanamaker Trophy. I’d like ...

Nike’s marketing ahead of the Women’s World Cup featured a football fan telling ... creative director at Pinnacle Advertising. Nike, for example, sponsor of England's Lionesses, faced ...

By E.J. Schultz - 14 min 32 sec ago By Brian Bonilla - 25 min 34 sec ago 25 min 34 sec ago By Ewan Larkin - 55 min 34 sec ago By Adrianne Pasquarelli - 55 min 34 sec ago By Ad Age Staff - 8 months ...

The FIFA Women’s World Cup finally kicks off tomorrow ... Australia and New Zealand. The work of Nike’s fabled agency Wieden+Kennedy Portland, the ad plays on a daughter and dad relationship ...

Take Nike and Adidas, the two market leaders in sports manufacturing and whose advertising approaches to this World Cup have differed. Both centre on a star-studded cast of in-house talent.

With the Women’s World Cup only a few days from kick off, Nike’s campaign film, What the Football, has arrived with a bang. The ad opens with a father and daughter watching the 1999 World Cup final ...