There will be plenty of celebrity cameos ... digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included its “Just Do It” ad slogan that for decades has ...

#justdoit,” Williams, 36, tweeted along with an image of a different Nike ad that read: “It’s only a crazy dream until you do it.” Her support comes after many called to boycott the ...

After leaning too hard into performance marketing (think digital ads designed for quick clicks and purchases), Nike is doubling down on brand-building, aiming to inspire and build awareness and ...

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

During February's big game, Nike aired its first Super Bowl ad in 27 years with a star-studded lineup of female athletes. However, the company has since been criticized for supporting transgender ...

Today (March 10), Nike shared its latest ad starring Doechii. In the video (viewable here), the “Anxiety” rapper shut down all industry plant accusations with one extra long receipt of her ...

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.

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