LG has unveiled the latest generation of its OLED TV panels, and the tech could be a genuine game-changer. The fourth-gen OLED panels are 33% brighter than predecessors, delivering brightness of up to 4,000 nits – a first for OLED tech.

One of the biggest TV developments at CES 2025 was a new fourth-generation 'four-stack' OLED panel developed by LG Display, an independent wing of LG that provides the raw display panels for LG Electronics and other TV makers.

LG plans to launch its brightest-ever OLED screen later this year. A new internal structure enables the fourth-gen panel to achieve a maximum brightness of 4,000

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

Don't spend thousands on a new LG OLED TV when the LG B4 OLED TV and its stunning display are on sale at the lowest price ever.

Also featuring in Panasonic’s impressive upcoming Z95B, the new panel achieves a peak brightness of 4000 nits – marking a 33 per cent increase over its predecessor – through a redesigned four-layer structure, dubbed the Primary RGB Tandem structure.

LG dropped new versions of its flagship OLED and QNED TVs at CES, and as of Jan. 16, 2023 and 2024 flagship LG models have gotten discounts at Best Buy for up to $1,500 off. In case you forgot, LG is the authority on cool screens.

The fourth-generation panel, capable of hitting 4,000 nits, is already in some of 2025’s most anticipated TVs including the LG G5 and Panasonic’s Z95B.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.