There's never been a better Coke. Introducing the greatest taste discovery in a hundred years. Introducing the new taste of Coca-Cola. SIMON: The American soda giant had been losing market share ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...

called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever. The company has never been able to live it down, and the flub ...