Set to launch on August 1, Liverpool’s Adidas home shirt draws inspiration from the 2006/07 strip. It features a refined look ...

Adidas, the German sportswear titan, must have been thrilled when Liverpool secured the signing of Florian Wirtz. The Reds ...

Adidas return nears as Liverpool’s new kit emerges earlyLiverpool’s long-awaited return to Adidas is just weeks away from ...

Florian Wirtz has completed his club-record transfer to Liverpool, but supporters will have to wait to see the German don the ...

New preliminary research suggests that a combination of higher atmospheric CO2 and hotter temperatures contribute to a ...

Last year’s away kit was an all-timer, and this year’s home kit for their Premier League return even manages to nail our ...

Williams’ preference has been to join Barcelona, however, verbally agreeing a move to the Camp Nou with Hansi Flick’s side ...

Arsenal have made an initial approach to sign Brazilian youngster Breno Bidon from Corinthians. Mikel Arteta is eager to ...

Last month, Liverpool confirmed it was swapping Nike for Adidas from 2025-26, a story exclusively broken by SportBusiness in April 2024. New Balance, Atalanta deal New Balance this week confirmed its ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.