Moving forward, a logo of simplicity that boldly displays the letters “FSU” in gold with garnet outlining takes the forefront of the university’s brand as the new academic mark. Most notable ...

Last Fall, the University of South Florida unveiled a new academic logo (pictured below ... That’s part of our nature; to push boundaries; to venture in new directions; to try new things.

TAMPA, Fla. — A new academic logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo. Call it a ...