Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

Clever marketing campaigns for products can remake the image of entire ... are “lifestyle brands”, says Simon Anholt, an expert on national branding. The furniture company Ikea has helped ...

A supermarket in Washington, DC will reportedly pull all national brands from the ... Customers will have to buy CareOne, the company’s brand. Universal Images Group via Getty Images “Our ...

Ford is issuing a recall for more than one million vehicles due to a software malfunction in the rearview camera.

CVS Pharmacy President Helena Foulkes, who made the official announcement at the National ... brands in our company’s portfolio support CVS' mission to present positive and authentic images ...

Food giant Mars, Incorporated said Wednesday that it is changing the rice brand's name ... are not enough." The company that makes Cream of Wheat, which features the image of a smiling Black ...

brand. Company refers to the organization that markets or produces products or services; brand refers to the image and "personality" a company applies to its products. In reality, the two can overlap.

queer-inclusive ads can help consumers remember brands better, inspire higher-priced purchases and foster a more progressive company image. “Brands know that LGBTQ inclusion is good for business.

Building on this momentum, the company is proud to announce that it is unifying its extensive manufacturing brand lineup under the Cavco name, strengthening its national brand identity and ...

Earlier this month, four current and former players from the U.S. national women ... launched a lifestyle brand. But unlike most celebrity athletes, the company won’t be selling clothing ...

“Retail for the national brand market is the majority of our business. We do work up and down the East Coast from Florida to Maine,” Dalaker said from Ranson, West Virginia, where his company ...

But in 1988, Wegmans changed its standards to go beyond the national brands, the company said. “Wegmans has spent almost a generation establishing trust with their consumers in the Wegmans brand ...