Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

A supermarket in Washington, DC will reportedly pull all national brands from the ... Customers will have to buy CareOne, the company’s brand. Universal Images Group via Getty Images “Our ...

As a company grows and evolves, it’s not uncommon for its brand image to become outdated ... Bernard May, National Positions Forbes Agency Council is an invitation-only community for executives ...

CVS Pharmacy President Helena Foulkes, who made the official announcement at the National ... brands in our company’s portfolio support CVS' mission to present positive and authentic images ...

Clever marketing campaigns for products can remake the image of entire ... are “lifestyle brands”, says Simon Anholt, an expert on national branding. The furniture company Ikea has helped ...

A national brand is a prominent or established product, while a private label or store brand is an exclusive product made or acquired for sale through a particular provider. Retailers commonly ...

Food giant Mars, Incorporated said Wednesday that it is changing the rice brand's name ... are not enough." The company that makes Cream of Wheat, which features the image of a smiling Black ...

Electric vehicle company Rivian is launching its first-ever comprehensive national brand campaign. The campaign, which is themed “Real Rivian Adventures,” marks a significant step in Rivian's ...

“Retail for the national brand market is the majority of our business. We do work up and down the East Coast from Florida to Maine,” Dalaker said from Ranson, West Virginia, where his company ...

Building on this momentum, the company is proud to announce that it is unifying its extensive manufacturing brand lineup under the Cavco name, strengthening its national brand identity and ...