A supermarket in Washington, DC will reportedly pull all national brands from the ... Customers will have to buy CareOne, the company’s brand. Universal Images Group via Getty Images “Our ...

As a company grows and evolves, it’s not uncommon for its brand image to become outdated ... Bernard May, National Positions Forbes Agency Council is an invitation-only community for executives ...

brand. Company refers to the organization that markets or produces products or services; brand refers to the image and "personality" a company applies to its products. In reality, the two can overlap.

Clever marketing campaigns for products can remake the image of entire ... are “lifestyle brands”, says Simon Anholt, an expert on national branding. The furniture company Ikea has helped ...

“Retail for the national brand market is the majority of our business. We do work up and down the East Coast from Florida to Maine,” Dalaker said from Ranson, West Virginia, where his company ...

Identifying your brand's most shareable images is the cornerstone of a successful "visual social" marketing program. Comb through your company's likely vast repository of images—campaign images, ...

A veteran in the field of public relations, Sleem added that the newly released national brand logo will not only reinforce the country’s political and cultural influence but it will also positively ...

Sharad Chadha, president and CEO of Sprecher Brewing, joins BizTimes Media’s Arthur Thomas to talk about his journey since buying the company ... While big national brands may be able to easily ...