The NBA began using the logo in various promotional capacities ... When the NHL switched to the Reebok Edge uniform template for the 2007-08 season, the jersey logo moved from the back hemline ...

"Since we're naming things, perfect time to name Kobe as the new logo for the NBA. Thanks in advance." Crawford went ahead and suggested a template for what the new logo could look like.

The designers didn't explicitly cite West as their template at the time ... was indeed the inspiration for the design of the logo silhouette. NBA Commissioner Adam Silver also essentially admitted ...

A petition to change the NBA’s logo and feature a silhouette of Kobe Bryant has received more than two million online signatures as of 1:30 p.m. ET on Tuesday at change.org. “With the untimely ...

For over five decades, the NBA logo has been one of the most recognisable symbols in sports. The sleek silhouette of a basketball player in mid-dribble is legendary, appearing on jerseys ...

James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL. The NBA logo is one of the most identifiable images in sports, but there’s ...

David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday at 86 knowing with certainty that he was “The Logo” — and he wasn ...

The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...