Modular content is an ideal approach for creating, and reusing, content faster and across multiple systems and channels, in a way that will build a targeted customer journey at a time when digital ...

This chapter of the IPA's Datamine report, New Models of Marketing Effectiveness, asks two questions: How fit for purpose is the IPA Databank as a basis for examining the evolution in communications ...

That means investing in a multi-channel approach, which gives businesses the best chance of mimicking the unpredictable and multi-faceted customer journeys of today. To be truly present means ...