W e like to think that all ice creams are special and amazing, but soft serve is in an elite league of its own. It’s creamy, ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app ...

This summer’s heat wave has one delicious upside: soft serve on demand. This Cuisinart machine makes frozen treats in 20 ...

New York’s favorite sign of summer, the Mister Softee ice cream truck, is back on the street and to make sure residents have time to grab their wallets and head to the door, the company has ...

Mister Softee operated 2,000 trucks across 38 states during its peak heyday of the 1960s, back when presidents Dwight D. Eisenhower and JFK Jr. were in office.

The first Mister Softee truck in Hong Kong opened in a football field in Tsuen Wan with a cup of ice cream costing 50 HK cents, with the business making HK$800 within an hour.

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970 and the well-known vehicles have since become a beloved staple and popular tourist attraction in the city.

Next Stop, Summer: A Day Aboard a Mister Softee Truck Heli Vasquez knows his ice cream by taste, temperature and tradition, having driven a truck around New York City for 31 years.

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New ...

For millions of Baby Boomers and Gen Xers, the lilting jingle tinkling from slow-moving Mister Softee ice cream trucks conjures up nostalgic memories. But the realities the company’s dwindling ...

NEW YORK -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...