Monster Beverage Corp. is a holding company, which engages in the development, marketing, sale, and distribution of energy drink beverages and concentrates. It operates through the following ...

This face-off dives deep into their strategies, product lines, market performance and the shifting consumer trends that can crown the next ruler of the energy drink world. Is Monster still the ...

Highlights Marc Marquez has reportedly rejected Tesla’s sponsorship deal. Elon Musk-owned Tesla is a leader in EV vehicle ...

While taurine is naturally produced in the human body and found in foods such as meat and fish, it is also added to many energy drinks for its purported benefits, such as improving mental ...

Red Bull’s stake in Leeds United has reduced to below 10 per cent after the German energy drinks company declined the opportunity to invest in the issue of £120m of new shares ahead of the club ...

Discover how Monster Energy clawed its way into a billion-dollar battle against Red Bull—rewriting the rules of marketing warfare. Read on to uncover the bold strategies, wild flavors, and high-stakes ...

Australian Team Rider Jack Moir Takes 2 nd Place in the Elite Men's Enduro Race at Season Opener 29-Year-Old Amaury Pierron from Brioude, France, Claimed 3 rd Place in the Elite Men Downhill Race ...

Researchers studying cancer at the University of Rochester say taurine, found naturally in the body, foods and in popular energy drinks, may cause blood cancers to develop. The study, led by ...

The Boston Red Sox are ... by the Green Monster's unique scoreboard. The lettering and numbers on the uniforms replicate the hand-painted signs, while the specialized "B" logo is based off the ...

US researchers have found that taurine, an amino acid often added to energy drinks such as Red Bull and Celsius, can act as a fuel source for leukaemia cancer cells, which develop in bone marrow.