Founded by Louis Key in 2022, Softriver has implemented what they call the "Ford method." This approach divides the creative ...

As with many modern redesigns of logos made to chase today’s trendy aesthetic of a super flat ultra-minimalist style, the new BMW logo sacrifices the company’s well-known identity in favor of ...

The previous logo, a minimal, sans-serif design worthy of a ... but a potential shift in the fundamentals of modern luxury branding. Traditionally, the logo of a ‘luxury’ brand was heavy ...