Tequila is carving its place in a crowed space, using cultural relevance and community to build a brand that resonates with ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

This fusion of cultural heritage with modern technology lies at the heart of Diriyah’s evolving brand identity. Storytelling as a key element of brand identity Like many other destinations ...

One of China’s oldest car brands is remaking itself for the modern era. Hongqi, the marque that’s ferried Chinese leaders for decades, is now setting its sights on carving out a greater share ...

The modern brand, which will replace the Metro identity, is intended to offer a single branding for passengers, making it easier and more accessible. It follows work to explore the region’s ...