The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable. Our brand has a number of graphic ...

These graphic elements are part of the overall design of the infographic and don’t break any identity/brand rules, as this is a single-page communication with the unit’s lockup placed on the bottom of ...

What does a modern brand plan look like? In these articles we have discussed critical elements of strategic and brand planning, some that overlap and some that are unique to their particular process.