As global mobile app usage continues to soar, developers are increasingly exploring new avenues to monetize their digital products. Recent industry data from Q1 2024 shows that mobile users spent a ...

Opera?s new ?State of Mobile Advertising? report from the second-quarter of 2013 also found that standard in-app banner ads average a 0.39 percent click-through rate, while mobile Web standard ads ...

the click-through rates for apps is 0.58 percent whereas mobile Web only has a 0.23 percent CTR. Another study showed that in-app ads perform 11.4 times better than normal banner ads, demonstrating ...

“Video ads are playing an increased role, as mobile users who watch 15 second videos are 10 times to 15 times more likely to download an app compared to users who click a banner ad,” Mr ...

Inc. APPS and AppLovin Corporation APP — have taken divergent paths to scale and profitability. Investors looking to tap into mobile ad tech growth may be wondering: Between these two ...

Moloco, a leader in operational machine learning and performance advertising ... is a leading global third-party app ...