Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

AppLovin (APP) is making a name for itself in mobile advertising. In fact, the company is going all in. The digital ...

Phone users in the US have started receiving RCS ads in the Messages app, but unfortunately there is no opt-out immediately ...

Inc. APPS and AppLovin Corporation APP — have taken divergent paths to scale and profitability. Investors looking to tap into mobile ad tech growth may be wondering: Between these two ...

Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media ...

Developing a mobile app is only half the battle — the real challenge lies in turning that app into a profitable venture. Whether you’re building games, tools, or lifestyle apps, having a clear mobile ...

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, recently announced the ...

Apple users are starting to get ways out of the iPhone maker’s so-called “walled garden" which imposes restrictions and fees ...

Max & Netflix are ideal for fans who enjoy trending global web series without ad interruptions. YouTube is good for casual ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.