Merar figured if he was going to buy a hockey team at least he could get some publicity for it, and thus, the Milwaukee Admirals were born. While all of the logos the team has employed over the ...

But apparently the best was saved for last as the Admirals revealed this week a special new logo and jersey ... starring a fridge. It's been a big week for new looks for Milwaukee teams ...

Admirals players will wear unique copper-colored jerseys with a Milwaukee Cowbells logo during the two games. The jerseys will then be auctioned to benefit the Admirals Power Play Foundation.

In an announcement Friday morning that included team President Jon Greenberg cracking open a Coors Light for a slug at 7:30 a.m., the Milwaukee Admirals ... This concept with the red tablecloths ...

The Milwaukee Admirals will become the Milwaukee Cowbells ... twill with Milwaukee Cowbells primary mark for the crest. The ...