Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.

AI-generated video in advertising has proved a perilous endeavor to date. Now, imagine AI generating everything from concept to video assets to sound.