Mediaocean will acquire Innovid for $3.15 a share in a transaction with an enterprise value of approximately $500 million, and an equity value of ~$525 million, according to a statement on Thursday.

Ramsey McGrory, Mediaocean chief development officer, said: “Our expanded collaboration with Comcast Technology Solutions underscores our commitment to driving innovation for our clients. This ...

Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, today ...

For far too long, advertisers – the financial engine of the media ecosystem – have been forced to operate in an environment ...

The year 2022 was full of surprises for brands, agencies, and other key players in the advertising economy — not all of them pleasant. Consumers embraced TikTok in huge numbers. Streaming powerhouse ...

Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research ...