Launching a brand is an exciting and challenging journey. Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. But how do you build ...

In this digital age, if you don’t have a strongly positioned personal brand, do you even exist? When you walk into any meeting, your personal brand precedes you. People form perceptions about ...

That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...