Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway—can leave a lasting impression that digital ads simply can’t ...

Meghan Markle is swapping out her throne for a seat in the boardroom. Of course, Meghan never actually sat on a throne despite marrying a prince, and she hasn't been a working royal in over five ...

Before Meghan Markle was a member of the British royal family, she had a lifestyle blog called The Tig. Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new ...

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Meghan Markle is owning it. The Duchess of Sussex, 43, admitted that she made “mistakes” in the launch of her As Ever brand in a rare interview with People published Monday. “I appreciate ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung all drop spots during the Oscars to celebrate stunt performers in film. In the business world, advertisers are the stunt ...

ST PETERSBURG, Fla. -- The WTA on Thursday unveiled a bold new brand identity for a new era, shaped by players, fans and partners worldwide to elevate the WTA’s impact as a leader in sports and ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

The owner of an independent business with the same name as Meghan Markle's As Ever brand has shared a major update. Meghan surprised fans when she announced she was renaming her American Riviera ...