From the Liver King to the podcast bros to RFK Jr.’s MAHA constituents, America’s infatuation with protein has reached a fever pitch—and it’s undeniably gendered.

Protein shakes are a convenient way to up your protein ... If you don’t get enough protein from food sources like meat, fish, and dairy, dietary supplements can help you get enough of the ...

Consumers are hungrier than ever for protein, and they will spend to satisfy that desire, whether it's in the grocery store ...

Federica Amati said people focus too much on eating enough protein. The source of protein is more important, she said.

Tofu deserves way, way more credit. If you only think of it as a bland meat alternative with no real advantages beyond its ...

Synergy Flavours and Carbery showcased functional nutrition concepts focused on key consumer trends. Synergy presented ready-to-mix Protein Red Superfruit smoothies with Carbery’s hydrolyzed whey ...

Whey protein can be a great way to boost your protein intake. However, it isn't always necessary. Most people get enough ...

Ditch the protein powders and embrace real food to reach your daily protein goals. This guide provides practical tips and ...

First, Quaker stepped up to solve this issue with its Big Chewy Bars, which are 60 percent larger than its regular bars. Now, ...

'Protein is about so much more than muscle. It plays a central role in how we feel after we eat, supporting fullness, steady energy, balanced blood sugar, and mood regulation,' she told Vogue. 'It ...